Purpose

Suicide is the 10th leading cause of death in America. In 2017, 47,173 Americans died by suicide. On average, there are 129 suicides per day. These are the horrifying facts that inspired this clothing brand.

This is a way to combine fashion and mental health awareness so we can bring these numbers down.

It's okay to be not okay.

It's okay to ask for help.

You are strong, you are worth it.

So, dontdie;

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If you or someone you know needs help,

Call the suicide prevention hotline

1-800-273-8255